Artificial intelligence (AI) continues to change our world in amazing ways, and its application in business operations and donor acquisition is unlimited. Machine learning offers a depth of understanding that allows us to make more informed decisions about the behavior and preferences of specific individuals, and to identify and strengthen relationships by delivering the right message to the right audience using the right channel. In this presentation, Othot cofounder and chief partnership officer, Andy Hannah, will share insights on how machine learning can promote personalization at scale to help you deliver on-point messaging that increases response rates and optimizes giving potential. Discussion will focus on identifying appropriate channels based on constituent preferences, life-time value, and ROI as it relates to donor pyramids, and will offer strategies for practical application

Join Todd Lant, CIO, Blackbaud for a quick pre-break session to hear about industry trends, how changes are being managed at Blackbaud, and what that means for our customers and partners.